So a month ago, we had a YouTube subscriber get the free version of my scholarship course which basically includes this motivational template I made for people to apply to scholarships.

This guy emailed me asking how a PDF template was motivational. I said:

"Hey Kevin,

Thanks for reaching out!

When I was 16-years-old, I was wanting to purchase a permanent license for MATLAB: a programming & computing software. Yet, it costed a few hundred dollars — it's a pretty expensive tool!

When I asked my parents if I could purchase it, they were, of course, very encouraging. However, my father suggested that I purchase it using my own money made from my YouTube/Discord business (I used to run one a few years ago).

I wasn't sure why he suggested that — but I found out a few months later.

He told me that when you purchase something or spend time on something, you have effectively given it MORE value.

Today, at 18-years-old, I realize that this was completely true. I have heard this sentiment from Dale Carnegie and Russell Brunson — some incredibly successful and influential people.

So, to answer your question: why is my guide motivational? Well... it's not on it's own. It's only motivational BECAUSE you are spending time (or if you bought the paid version, money) on it. Once you've sunken this cost, you are MORE determined to get it back — and in this case, you will apply to more scholarships and win more."

Now, a month passes and I forget about this email (although I did copy-paste it and send it to a few other people who emailed me haha).

But, the guy emailed me yesterday telling me he applied to 24 scholarships (that is kinda crazy) and he's won two so far, still waiting on the results for the majority of the scholarships he applied to.

He won two scholarships: one for $10k and one for $1.5k. Not bad!

He said that it worked. He actually ended up buying my paid guide for my additional secrets for finessing scholarships.

Now, you've probably hit a sudden realization.

Rishab, is this email just a marketing stunt?

Kinda.

I'm getting better at marketing and business as I do this thing (hence this email which is sooo much better than some of my previous ones).

BUT, I genuinely do care — I do my best to reply to people and help others out on my Discord server.

I do want you to purchase my course... I put a lot of time into it and think it will genuinely help a lot of merit-based, high-achieving students pay for college. But also wanted to share this amazing story.

In honor of Kevin (who undoubtedly is getting this email right now), use code KEVIN for to get the scholarships course for just $5 here: https://rishabjain.gumroad.com/l/scholarships

Code is only valid until July 2nd at 11:59pm PST.

Ok! Stay tuned for my next email (tomorrow) which will be about tips for a productive summer.

2 comments

We Published Our Book — The Future is STEM

How to Have an "Ivy League" Summer

COMMONAPP ALERT

How to Win Scholarships (FULL GUIDE)

Book Publication Opportunity for High Schoolers

See all posts from Rishab Jain